Contemplating starting your blog? Blogging is an excellent thing to get involved with and can cause a variety of great opportunities. Just before you dive in, it’s worth firstly going for a take a step back and thinking about a few important matters.
Listen up. Starting a blog is fairly easy, but getting it right is much more difficult and there are lots of decisions to make on the way. Listed below are 12 things you must know even before you start a blog:
1. Self-Hosted WordPress Blog
You may be wondering about the most suitable choice for how to create a blog. Will you produce a WordPress blog, or would a platform like Blogger suffice? Have you considered something similar to SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the best option.
There are several main reasons for this:
Firstly, a self-hosted WordPress blog offers you complete ownership and power over everything you do. There are millions of themes and plugins for WordPress, while it’s also great to find out that nobody can come along one day and destroy your blog mainly because it ‘breaks’ some form of rule. That’s a major problem with many platforms!
After you have installed WordPress (it’s free and most hosts allow you to install it with just a few clicks), you can essentially do anything you like. You’ll should spend some money on hosting and a domain name, but those could be found pretty cheaply.
2. Create a Brand
To build an excellent blog and be noticeable within the crowd, you have to work to generate a distinctive brand. What this means is select a very specific niche and attempting to create a brand that truly speaks to your audience.
The thing that makes a brandname?
Well, it demands a number of things like the name, logo, visual imagery, the tone/personality of the writing, the consumer experience, and so forth. Consider great bloggers like Seth Godin. You always know precisely what you’re getting once you visit his blog – and that’s what you need to do, too.
To be successful, you should stand above the competition and call your audience. What’s your niche? What do you need to be called? What’s the personality of your blog will be? Will your site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You may have the very best looking blog in the world, but it doesn’t matter a jot in case the content articles are crap!
To be successful while keeping people returning for more (which is surely what every blogger is looking for), your articles has to be good quality and deliver on exactly what you’ve promised.
Be sure each post is well researched and possesses a precise point. Allow it to be interesting to read by injecting a certain amount of your very own personality into each post – or tell stories to create it alive.
Remember: content is king, so ensure it’s just like it are able to be!
4. Blog Regularly
Blogging regularly is actually important. If you would like how to start a blog to obtain any sort of impact, you just cannot go weeks or months without creating a post!
When you first set up your blog, it’s easy to begin with great intentions and boast about how exactly you’re will make a whole new post six times per week. But unless you’re superman/woman, the fact is that adhering to a schedule such as that is totally unrealistic.
To offer yourself the very best possibility of success, be realistic regarding how often you’re likely to post and set up a schedule to satisfy that goal. You might want to plan out your articles beforehand and then use a post scheduler to share it to your blog on a given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger part of the blogging world. I’m discussing videos, graphics, photos, infographics, etc.
Make certain every single post you are making contains some sort of visual content. It can help to bring your site alive and might greatly increase the amount of those who click through to your site – especially from social media marketing.
Not just a graphic designer whizz kid? Don’t worry! A tool like Canva is free of charge and super simple to use, or you may outsource it to your design professional.
6. Connect With Other Bloggers
It’s easy to see other blogs as competitors, but you should actually examine them as the friends. Experience tells me that the success often depends upon connecting along with other bloggers and making yourself recognized to the true secret players with your niche.
Discuss their blogs and join in the conversation. Share their posts on social networking. Make a relationship together and obtain on his or her radar! Trust me, it’ll really help the chances of you success.
7. You MUST Build an Email List
Imagine having the capacity to send 500 customers to your blog post within just minutes, or having the ability to instantly send visitors to a proposal you’re promoting for an affiliate.
If you have an email list, there is the power to do all of this and much more!
You’ve probably heard the expression “the amount of money is with the list” – and that i can absolutely and categorically explain how it’s the honest truth. If you’re starting a whole new blog, make sure you start building a message list from day one.
8. Investing in Advertising
There are lots of great free tips to get traffic to your website. You may work on SEO and obtain traffic from Google. You may write guest posts for other blogs, or use social websites to talk about relevant content and have new followers.
But while free methods are great, it’s also worth considering paid methods like Facebook advertising. If you it right, you may achieve your goals much faster and right away get in touch with new people.
Anything of warning: Don’t throw a load of money at the wall and hope it sticks! Set a small budget (e.g. $20) and test this type of water to see if it functions.
9. Responsive Design is necessary
Gone are the days when a lot of people browsed the world wide web on his or her computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to set up a whole new blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on smart phones! It’ll have the viewing experience much better to your visitors, and features certain SEO benefits, too.
10. Be familiar with Increasing Security Threats
When generating a blog, it’s vitally important to take security seriously. Blogs are susceptible to hackers and other online threats, so it’s absolutely vital for taking steps to protect your website whenever you can. Trust me, you don’t want the irritation of sorting a hacked blog because it could be a complete and utter pain in the arse!
Firstly, make certain your website and plugins are usually updated and running the newest versions. This consists of the WordPress installation, your theme and every plugin.
Secondly, ensure you install a basic WordPress security plugin to help guard against common threats and have alerted if the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very popular.
11. You Need to Take Into Consideration SEO
Where would you go if you’re searching for information? Generally, the reply is Google, so you’d be absolutely CRAZY to disregard it a traffic source.
If you would like get visitors from Google, you have to think of Seo (SEO). I really could write a whole book for this subject, but for now you simply need to receive the 30deyypky right.
Base each article around a specific keyword – and make certain to incorporate that keyword once or twice in the post. Don’t go crazy!
Furthermore, it’s worth installing an SEO plugin like Yoast SEO. It is a free tool that provides you the ability to optimize your blog site simply and efficiently.
12. Blogging is challenging Work
Finally, it’s vital that you realize that blogging is difficult work.
Lots of people desire setting up how to start a blog free and achieving instant overnight success, but the reality is that it’s bloody hard work and requires consistent effort over years and years. If you’re ready to position the effort it, it’s well worth it though and literally has the power to modify your life.