When I start referring to paid link-building, this is by far the most common question I get asked. In this post, I`ll be sticking to Googles meaning of a paid link, that is exchanging money for links, or posts that contain links; exchanging services or goods for links; or sending someone a totally free product in exchange for them talking about it and together with a link.
Quite simply, even sponsored guest posts and paid reviews are thought paid buy backlinks. When you read through this article, you should be aware that even safer paid link-building strategies risk being considered a part of a web link scheme and violate Google`s conditions and terms.
So Why Do Some Professionals Still Buy Links?
During the early 2000s, selling and buying links wasn`t just in vogue it absolutely was considered good business. Directories that allow you to buy reviews and repair businesses that allowed you to buy or rent links sprung up like dandelions over a lawn.
Then Google presented the weed whacker enabling users to report paid links which forced link sellers and buyers to obtain sneakier or change tactics. Over the past decade, buying links has grown to be increasingly risky because Googles ability to seek and destroy the SEO worth of paid links has grown to be uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy with high clickthrough rates. That said, it isn`t foolproof. Some companies still turn to paid link building because it`s easier, it`s all they are fully aware, or it`s standard practice inside their industry.
Today, the rise of organic backlink building and content marketing has more or less nullified the necessity for buying links in the SEO industry at large. SEO PowerSuit`s backlink building survey, and the follow-up replies by several leading SEO experts, clearly reveal that creating valuable content worth linking to is considered to be the easiest method to earn links. That said, forty percent of respondents were unanimous regarding their most efficient link-building method: creating data- and research-based content.
How you can & How Never to Buy Links
Good link buying practices take time and patience. You should begin with the exact same content you would use to launch an organic backlink building campaign content that is certainly highly relevant to your niche, top quality, and appealing to your target market.
You need to have a well-grounded link profile before you decide to consider buying links, which suggests cultivating high-quality organic backlinks first. When your assets will be in place: Vet websites carefully before buying links. Carefully vet each domain for something that seems off, such as domain history, PageRank, and way too many spammy outbound links. Produce a purposeful link-building strategy. Buy links slowly and intentionally, beginning with as much as five and gradually increasing on the next few months. Your link profile should never exceed 10 to 25 % paid links.
Keep the anchor-text diverse across each domain. Anchor text diversity is a must.
Bad link buying practices include anything Google`s been working diligently to stamp out in the last few decades. These include link farms and private blog networks (PBNs). If your paid links are yielding a big level of low-quality links, watch out, you`re at serious risk of getting a penalty.
Never buy sitewide links. Sitewide links (e.g. links within the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr for a backlink package, and contracting a link selling service (e.g., Sape) are good methods to earn a Google penalty. And in case a web site openly advertises that they sell links? Run!
Avoid red flag websites. Websites which have been previously penalized, repurposed into link/article farms, and usually depend on ad-heavy, content-thin pages should good to go your internal alarm blaring.
Of course, whether you`re buying links or building them organically, it`s always important that you monitor the healthiness of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links that might possess a negative impact on your web site. Be especially diligent if you`ve purchased links double check page quality, authority, etc. regularly, and ensure your links anchor text hasnt changed which it hasn`t been switched to nofollow.
Do Paid Links Work?
The strength of paid links is still hotly contested. It certainly may seem like some businesses are managing to blend link buying strategies with organic link building strategies to great effect. We found that 78 percent of rdvenf who buy legitimate paid links consider these to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to become efficient, based on our poll. Even though the reported effectiveness is surprisingly high, the threat of the Google penalty is significant and quite real. If you`re considering buying links, just be certain you understand the potential risks and consider the potential effect on your long-term SEO before purchasing.